Douyin to discontinue third-occasion advertisers posting on influencers’ channels

China’s biggest short video platform Douyin will discontinue influencers who post notify bewitching politics, economics, regulations and healthcare, letting third-occasion advertisers add commercials to their channels. Based mostly totally totally on the TikTok sister app’s most smartly-liked examine to short video channels, the rule will rob elevate out on Wednesday. A U-flip on a previous resolution to enable influencers to authorize PR personnel to update their channels, the resolution can safe a seen impression on channels, and mean influencers create much less cash than sooner than. ByteDance-owned Douyin said the exchange “doesn’t safe an impression on creators’ other cash or monetization capabilities nor does it quit influencers’ advent on the above serious issues” after the rule turn into misunderstood by the general public as that map the platform no longer supported coverage of political and monetary complications.[[Jiemian, in Chinese language]