ATO to rename myGovID to myID in mid-November – Safety – Software program

The Australian Taxation Workplace (ATO) will formally rebrand myGovID to myID in mid-November, a couple of yr after it obtained the funding to take action.

The ATO confirmed the timeline for the rebrand of the digital id app on Friday.

The tax workplace obtained $11.5 million within the mid-year financial and financial outlook (MYEFO) at the end of 2023 [pdf] to ship the rebrand.

The brand new title and brand surfaced in March of this yr when the ATO utilized to trademark a myID title and brand.

“The rename goals to resolve confusion between the myGovID app and myGov, following a advice from the myGov consumer audit,” the ATO said in a statement.

The consumer audit had prompt that the federal government “think about merging the entrance ends of myGov and myGovID right into a single cell app” to “resolve broadly aired confusion between the 2 apps”.

Recognising this might “be a pricey train”, it put ahead an alternative choice to “rebrand myGovID, positioning it as a distinctly separate authorities providing to myGov.”

Individually, the federal government suggested the rebrand “additionally displays the extra methods … to make use of your Digital ID sooner or later for extra authorities companies and, finally, personal sector companies”, and “displays the group’s understanding of Digital ID.”

The federal government is in the process of trying to reboot myGov, seeing it as underutilised. 

The rebrand of myGovID is ready to be pushed as an replace by way of the varied app shops in November.

“Present customers is not going to must arrange a brand new myID,” the ATO mentioned.