LVMH’s luxury wares form high billing at Olympics opening, Way of life Data
PARIS — Bernard Arnault, France’s wealthiest man and chief govt of luxury neighborhood LVMH, paid some 150 million euros (S$220 million) to be the head rate sponsor of the Paris Olympics. On the Video games’ opening ceremony, his wares were positioned front and centre of an extravaganza considered by a world audience.
Grammy-winner Woman Gaga delivered an brisk efficiency of Renee “Zizi” Jeanmaire’s Mon truc en plumes (My Feather Buddy) decked out in a Dior Haute Couture gloomy feather jacket over a gloomy satin bustier.
Aya Nakamura, France’s most-listened to female singer on this planet, performed a medley of her high hits clad in a Dior over-the-shoulder gold feather and silk gown.
Within the intervening time, LVMH’s Berluti mark dressed France’s athletes for the ceremony.
Arnault, who a day earlier had been rubbing shoulders with Tesla-proprietor Elon Musk at a lunch hosted by President Emmanuel Macron, adopted the ceremony from his opulent Cheval Blanc hotel overlooking the Seine.
Requested in an interview broadcast by CNBC on Friday (July 26) why LVMH backed the Video games, Arnault acknowledged: “As we are the no 1 French firm, we is no longer going to steer accelerate of serving to.
“However it completely has to personal a sense. We are proper no longer going to present money and converse, OK, you thank us, but that is it. We wished to search out a formula to indicate by arrangement of the Olympics to the enviornment that France as itself is a ingenious country, is a sophisticated country, is a craftsmanship country.”
LVMH’s Moet & Chandon champagne and Hennessy cognac can be quaffed in VIP bars, its jewellery price Chaumet has designed medals for the tournament, while Louis Vuitton is the mark in the support of the medal trays and torch trunks.
The opening extravaganza displayed cinematic video footage of the trunks being carried down to the Seine and manufacturing of the athletes’ medals.
“In tonight’s opening ceremony, you’ll evaluate very stunning attire accomplished by Dior and other homes,” Arnault urged CNBC. “It be, I judge, an wonderful arrangement to indicate that France is particular.”
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